College marketing: The wooing of me

Published in the opinion page, as a member of the Community Advisory Board of the Holland Sentinel, the newspaper of Holland Sentinel.
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I am an intelligent person. And I like to eat. My counselors, teachers, friends and neighbors therefore told me I should go to college. I decided I would.

Colleges seemed to like that. Every day for three years I received fliers and letters and viewbooks and packages, some personalized with my very own name, all packed with the greatest of compliments — for themselves and for me. My favorite read simply: “Dominic, It’s entirely possible that you are the brightest student ever. The Ohio State University just might be the finest institution of higher education on the planet. Seems we should learn more about each other.” Who knew I was so popular?

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